They Call Him OG On Netflix :
What We Know: Netflix Picks Up “They Call Him OG”
The highly anticipated gangster action film They Call Him OG, starring Pawan Kalyan, has officially sold its digital streaming rights to Netflix. The film will be available in multiple languages, including Telugu, Tamil, Malayalam, Kannada, and Hindi — making it accessible to a pan-Indian audience.
The OTT release is expected to take place approximately four weeks after the film’s theatrical premiere on September 25, 2025.
Massive Digital Rights Deal
The digital rights were reportedly sold for a staggering ₹92 crores, marking one of the most expensive OTT acquisitions for a Pawan Kalyan film. The deal signals the growing importance of digital platforms in the Indian film distribution space, especially for big-budget Telugu films.
Why This Matters
Pan-India Reach: By releasing in five major languages, the film can connect with a broad and diverse audience across the country — a strategy increasingly common in South Indian cinema.
Revenue Boost: For producers, such high-value OTT deals are crucial in offsetting production and marketing costs, especially in today’s high-risk theatrical environment.
Streaming Expectations: With the typical four-week post-theatrical window, fans won’t have to wait long before they can stream the film at home — a growing expectation in today’s content-driven market.
Star Power: The film features Pawan Kalyan in a gritty, action-packed role and marks Emraan Hashmi’s debut in Telugu cinema — raising expectations and interest across language barriers.
What’s Next
The official OTT premiere date on Netflix is yet to be announced, but it is expected to follow the standard four-week theatrical window. With massive buzz, a powerful cast, and high-stakes storytelling, They Call Him OG is positioned to dominate both the big screen and the digital space.
