Get ready for something truly weird — and possibly genius. Apple TV+ just dropped the first trailer for PLURIBUS, a new series from Vince Gilligan, the creative mind behind Breaking Bad and Better Call Saul, and it’s… well, unlike anything we’ve seen in a while.
The series stars the phenomenal Rhea Seehorn, reuniting with Gilligan after her unforgettable run as Kim Wexler. But if you’re expecting another courtroom slow burn or drug world drama — think again.
The Most Miserable Person Alive… Saving the World?
The premise is as wild as it is intriguing: the most miserable person on Earth is the only one who can save humanity from an epidemic of happiness. Yes, you read that right.
In the trailer, Seehorn plays a woman who is deeply — almost comically — unhappy. We see her trudging through a fluorescent-lit office, avoiding eye contact, and snapping at overly chipper strangers. But suddenly, she’s swept into a surreal chain of events: people around her start smiling a little too much, society feels a little too perfect, and something deeply unnatural seems to be spreading.
Is it a dystopia disguised as utopia? A metaphor for toxic positivity? Or just Gilligan being brilliantly bizarre? Either way, we’re hooked.
Vince Gilligan’s Weirdest Idea Yet?
Gilligan’s calling this his “most out-there” idea to date, which is saying a lot coming from the guy who gave us a high school chemistry teacher turned meth kingpin.
“What if happiness wasn’t the goal?” he said in a recent interview. “What if it was the problem?”
It’s part sci-fi, part dark comedy, and totally Gilligan — where the absurd meets the profound, and no emotion goes unexamined.
When & Where to Watch
PLURIBUS will premiere exclusively on Apple TV+ on November 7, with the first two episodes dropping on day one. After that, it’s a weekly rollout — which honestly makes sense for a show that sounds like it’ll mess with your head (in a good way).
Why You Should Watch
Rhea Seehorn is leading the show, and if Better Call Saul taught us anything, it’s that she can carry anything with depth and nuance.
The trailer blends Gilligan’s signature slow-burn tension with some surprisingly playful world-building. Think Black Mirror meets The Truman Show… with a hint of Fargo energy.
It looks visually stunning — eerie lighting, unsettling smiles, and what appears to be a cult-like wellness movement? Yes, please.
Final Thoughts
PLURIBUS is shaping up to be one of the boldest new series of the year — a bizarre, timely, and darkly funny exploration of what it really means to be happy… or not. If you’re into existential sci-fi with a sharp satirical edge, add this one to your watchlist immediately.
November 7. Apple TV+. Don’t say we didn’t warn you.
