Prime Video has acquired the digital rights to the romantic film Couple Friendly. Although the film generated some buzz during its theatrical release, it now enters the world of OTTs, promising to reach a wider audience.
Couple Friendly is a film about a young couple who go through the ups and downs of love and other funny moments during the course of dating. It is a light-hearted film with a good amount of heart and feels very contemporary and ‘of the moment.’ It is light, relatable, and very ‘of the moment’—the kind of film that thrives on light-hearted vibes.
While the film released with a very youthful appeal, the OTT release promises to attract a wider audience. Romantic films are known to work well on OTTs, especially because the audience seeks light-hearted and ‘feel-good’ content for a relaxing viewing experience.
For Prime Video, the acquisition of Couple Friendly is part of the platform’s efforts to acquire contemporary relationship dramas and other acts that resonate with the audience.
While the OTT release date of Couple Friendly has not been announced yet, the film is sure to arrive on the platform soon. With the acquisition of the digital rights to the film, the audience who missed the film during its theatrical release will soon be able to enjoy the film from the comfort of their homes.
