Namit Malhotra’s Ramayana Part 1 is already one of the most talked-about upcoming Indian films, and now there’s fresh buzz around its digital release. According to reports, the film could make its way to JioHotstar after completing its exclusive theatrical run, with a pay-per-view model reportedly being considered.
What’s grabbing even more attention is the reported deal behind the film. Sources claim that the Star Group has signed a massive deal worth around ₹450 crore for the film’s digital and satellite rights. If this is true, it just highlights the high expectations associated with this grand mythological movie.
This means that unlike the traditional OTT platforms where movies will become accessible to their subscribers after its release in the theaters, Ramayana Part 1 may be released in pay-per-view form and the audience would have to pay extra charges for watching the movie online after it gets over from the theaters.
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Directed by Nitesh Tiwari and produced by Namit Malhotra, Ramayana movie is being shot on a grand scale and with the intention of making the most celebrated Indian epic into a movie. Ranbir Kapoor plays Lord Rama, while Sai Pallavi is set to portray Sita. The film also features a major ensemble cast, adding to the excitement around the project.
The film’s theatrical release is expected to be a major event, and the reported ₹450 crore rights deal has only added to the curiosity. For a project of this scale, the digital strategy could be just as important as its box-office performance.
That said, the reported JioHotstar pay-per-view plan and the rights deal are yet to be officially confirmed by the makers or the streaming platform. More clarity on the film’s OTT release date, viewing model and availability is expected as the release gets closer.
For now, all eyes are on Ramayana Part 1 and whether its digital release will follow a traditional subscription model or take a different route altogether. Either way, the film is shaping up to be one of the biggest Indian ciLara Duttanematic projects to watch out for.
